Amelda brings 22 years of regulatory experience from inside Telekom Malaysia, Malaysia's largest recipient of USP funding and one of the country's most significant contributors to the USP Fund. Her career spans regulatory strategy, parliamentary and regulatory liaison, Universal Service Provision, quality of service, and MCMC engagement across a range of regulatory obligations that define how a large licensed operator manages its compliance posture.

Within TM's USP obligations, Amelda's direct experience covers USP Fund management for the company, RONR preparation and yearly submission coordination, and the full submission process to MCMC. She has provided internal advisory on complex and ambiguous service situations where the regulatory treatment of a bundled offering was not straightforward, and has worked directly with product teams across TM to advise on the correct revenue treatment of services for USP contribution purposes.

She has first-hand knowledge of the internal coordination challenges between product, costing, finance, and regulatory that determine whether a company's USP declaration is clean, defensible, and accurate. She has engaged directly with appointed auditors and MCMC on matters requiring regulatory interpretation and defense of the company's position. After TM, she served as Head of Complaint and Compliance Management at the Consumer Forum of Malaysia (CFM) before founding Northbridge Consulting and Training.